Media Permissions, Policies & Fees

Thank you for your interest in the collections curated at the Hearst Museum. The Media Permission Desk is currently operating one day a week with one staff member. After a two years hiatus there is a significant backlog of requests that prevent the museum from considering any possibility of expediting new ones. We thank you for your patience and appreciate your understanding.

Please submit your inquiry using the form below so that we can do our best to process requests in the order they were received.

For requests by and for Native American governments and community members, please contact Dr. Zachary O’Hagan, Manager of the California Language Archive at

Use of Hearst Museum Media

With the exception of media for which the Phoebe A. Hearst Museum of Anthropology does not hold copyright, all media owned or made available by the Phoebe A. Hearst Museum of Anthropology are licensed under an Attribution-NonCommercial-ShareAlike 4.0 (BY-NC-SA 4.0) Creative Commons License. Use of any media owned or made available by the Phoebe A. Hearst Museum of Anthropology, including through the Hearst Museum Portal, requires adherence to the terms and conditions of the Creative Commons BY-NC-SA 4.0 License.

Noncommercial Use of Media

You may use media provided by the Phoebe A. Hearst Museum of Anthropology for noncommercial uses.

While we do not require that you notify us about non-commercial uses of images, we do request that you voluntarily notify us of such uses. Knowing about such noncommercial uses of images helps us in many ways, including allowing us to be more responsive to inquiries from descendant communities, and allowing us to report statistics on the use of our images to the University. You can let us know about your noncommercial use of Hearst Museum media by filling out the Media Request Form at the bottom of this page.

Commercial Use of Media

The Phoebe A. Hearst Museum of Anthropology charges production and use fees for images supplied for publication, exhibition, or distribution in any format (print or electronic.) Publications with very large press runs and/or high profile exposure may be subject to higher negotiated fees. Additional research fees may apply. These fees support the Museum in its mission to build, preserve, and provide access to its collection. All reproduction rights are retained by the Museum for its photographic images, films, and sound recordings, unless they are already in the public domain. The Museum reserves the right to restrict the use of reproduction of rare or sensitive materials and to refuse permission for inappropriate use.

All permissions to reproduce are given with the understanding that the requestor sends one copy of the publication to The Phoebe A. Hearst Museum of Anthropology, University of California Berkeley, 103 Anthropology and Art Practice Building, MC 3712, Berkeley CA 94720-3712.

Reproduction Use Fees

Fees below are effective December 1, 2016. Permission is granted for one-time use only. Minimum fees are listed below. The Museum determines what constitutes commercial use.

Services not listed above may be available through the Museum. Charges are by quotation. Quotes and media permission information can be received by writing the Museum’s Media Permission staff.

Production Fee  
Existing Digital Image included in use fee
Digital Image from New Scan $45
New Digital Photography $180/hour (2 hour minimum)
  $8/image for digital processing
  $110/hour for any necessary post-production work
Use Fee  
EDITORIAL, PRINT and/or E-BOOK USE (per image)  
Commercial print/e-book/online: publishers, businesses, individuals $150
Commercial multi-media and/or worldwide rights $375
Non-profit print/e-book/online: businesses, government agencies, scholarly, small press $110
Unpublished report, thesis, or dissertation waived
Commercial businesses $475
Non-profit businesses, agencies, self-publishers $300
Commercial businesses, individuals $225
Commercial: multi-media or worldwide rights $375
Non-profit businesses, agencies $150
Non-profit: multi-media or worldwide rights $225
Commercial businesses $150
Non-profit agencies, individuals $75
Commercial businesses $225
Non-profit agencies $75
RE-USE: subsequent edition, medium, language 50%
ONSITE FILMING $300/hr. min.


Policy for Photography at the Museum

Personal Use: Photography within exhibit areas for personal use is permitted.

Research Use: Research photography of collections can be arranged under certain conditions.

Commercial Use: Professional photography or filming in Museum areas may be permitted for a fee, and by arrangement with a minimum of two weeks notice.

Photographic and Media Reproduction Services

Research photography of collections can be arranged under certain conditions. Photography is permitted in galleries for personal, non-commercial use only. Professional photography or filming in Museum areas may be permitted for a fee, and by arrangement with a minimum of two weeks notice.

Production Services for Photographs

Images of Museum objects are available for purchase, and limited permission to publish these images can be requested. The Museum offers 24-bit TIFF, RGB-formatted digital image files. Not all objects in the collection are represented in the photo archives. If reproduction quality images are not available, it may be possible to arrange for special photography by the staff photographer.

Sound Recordings and Moving Image Duplication Services

Fees for duplication of Sound Recording and Moving Images will be charged on a case-by-case basis.

Payment and Delivery

Orders will be processed in four to six weeks. Museum personnel will search the media archives for all reasonable requests. Service charges may be added for requests that require extensive research time or for rush orders, if accepted, and for photographic work that requires: moving objects from storage, special handling and/or conservation, working to detailed technical specifications, a special camera set-up, or special-handling of archival photographic material.

An itemized invoice will be sent upon receipt of a written request with description of the intended use. Payment is required upon receipt of invoice; the Museum accepts credit card payments or checks made payable to the “Regents of the University of California.” All media requests will be delivered through email or digital download unless otherwise specified by the requester. Delivery by mail incurs additional fees to cover postage and supplies.

Credit and Copyright

Credit must be given whenever a Museum photograph is reproduced. Credit should be given to the photographer, when identified. The credit must read: “Courtesy of the Phoebe A. Hearst Museum of Anthropology and the Regents of the University of California — photographed by (name), (catalog number).”

The Museum reserves all rights to its photographic images.

Fees for Commercial Photography, Film, and Broadcast

Any organization or agency requesting to use the Phoebe A. Hearst Museum of Anthropology’s collections and/or facilities including the exhibit hall for commercial photographic, film, or broadcast purposes will be charged $100 per hour for staff assistance, plus a $150 fee for each object photographed in the Museum or at the agency’s studio. When a staff member must accompany Museum objects for photographic purposes away from the UC Berkeley campus, the borrowing agency must cover a courier fee of $100/day or $50/half day, in addition to all of the courier’s expenses including meals and transportation.

In the event that a commercial organization uses Museum facilities and its staff for an entire day (six or more hours), the charge for one staff member assistant and consultation with other staff will be a minimum of $600 plus the photographic fee of $150 per object.

Media Request Form

    Contact Information

    Requested Materials*

    Nature of Request*

    Category of Use*Please check all that apply.

    Image Type

    Terms and Conditions.