
Lola Pichu inside her family's store; Christmas, 1998.
Tzintzuntzan has become a consumer society in the real sense of the word, a distinction no traditional peasant society ever achieved. . . . Local stores offer a bewildering variety of foods, drinks, and drugs. In 1945 the best stocked store had about 100 items; today's best stocked store offers 500, and clerks sometimes use hand-held electronic computers to total buyers' purchases (1979).
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