
Pottery sellers in the church atrium; Fiesta of Nuestro Señor del Rescate, January 31, 1978.
Communal and individual plans for the fiesta begin a month or more in advance. Family budgets, for once, are carefully studied, and it is decided how much money can be spent on new clothing and other finery. Potters plan their production so that they will have a great surplus for sale (1948).
The price of finished pottery depends upon the distance of the market from Tzintzuntzan. For the more common pieces it was possible to establish average prices in Tzintzuntzan itself, in Pátzcuaro, a half day away, with pack animals, and in Taretan, 2 days' distance with animals. In Tzintzuntzan there are both wholesale and retail prices; in other towns, only retail. Many of the rescatones, in addition to carrying the pottery made by their wives, fill out with purchases from people who do not want to be bothered with selling or, perhaps, from widows or elderly men who are unable to pack and carry their pottery to market (1948).
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